Kickstarter is a great tool for fundraising AND for marketing.
The Central Ohio Symphony is running a fundraising project to support the commissioning/performance and recording of a composition to be premiered during the Symphony’s 2014-15 concert season.
The minimum pledge is only 1$ and backers receive very personal awards, such as their name appearing in the program of the concert, invitation to join a rehearsal of the piece, receiving the actual score used during the performance etc.
This initiative is a great way to make people feel part of the process in which a new composition comes alive. Backers can feel, that the new piece is partly their own and for sure will not want to miss the performance.
The project creates buzz on social media channels and will catch the attention of many people.
Central Ohio Symphony will be able to count on a growing and more loyal audience.
Update from May 19: No surprise, that the project reached its fundraising target, moreover, overachieved it by almost 10%!