Classical music orchestras have existed since several hundred years but are facing new challenges in our times. New marketing & communication tools and channels have emerged in all industries, which also symphonic orchestras can and have to use.
The goal of this blog is to present good ideas seen from classical orchestras all around the world in all areas of marketing, communication, social media, programming, fundraising etc. Hope this page can serve as a collection of best practices, a source of inspiration for orchestra musicians and managers!
Do let me know if you stumble upon something which should be featured!